Market Magic

Dude! Does your credit card give job loss insurance?

Hello guys,

Here goes my new article on economictimes.com, which tries to clear the maze of various insurance covers being offered by credit card companies. Are they really some value-added services or plain marketing gimmick to lure more customers?

I've tries to find some answers..You can also add some more inputs on the topic.

Barun Jha

Dude! Does your credit card give job loss insurance?

With the dogfight continuing to intensify in the industry to outsell each other, the banks are offering another ‘value-added service’ on their credit cards to further expand their customer base.

This time around, it is the ‘free’ insurance coverage for their card users that is being used as bait for the ignorant consumers .

And this is not about insuring against lost card, life, accident/disability or property alone, the banks are also planning to give you insurance coverage against unemployment and job losses.

Read Full Story Here

The Economic Times

posted by Arhaan @ 8:07 PM